Quote from Guest on June 4, 2026, 7:51 am
I'm just about to confess something embarrassing—until very recently, I had no idea of the difference between CPM and RPM. I was working out my expected revenues based on CPM rates which is what the advertisers pay, not what the creators get. It's the RPM that you need to keep your eye on and it's always lower as YouTube takes a cut. As a creator in India, the difference between CPM and RPM is substantial based on niche. After I grasped this, the whole idea of YouTube income per 1000 views seemed to get a makeover for me. Does anybody else have to wait a while to understand this? Which resources made it easy for you to understand?
I'm just about to confess something embarrassing—until very recently, I had no idea of the difference between CPM and RPM. I was working out my expected revenues based on CPM rates which is what the advertisers pay, not what the creators get. It's the RPM that you need to keep your eye on and it's always lower as YouTube takes a cut. As a creator in India, the difference between CPM and RPM is substantial based on niche. After I grasped this, the whole idea of YouTube income per 1000 views seemed to get a makeover for me. Does anybody else have to wait a while to understand this? Which resources made it easy for you to understand?
